The way we look, sound, and behave is a reflection of who we are. The Alcatraz brand identity is more than a logo – it's a design system that aims to balance technology and human experience.
Logos
Horizontal versions
Minimum sizes
Vertical versions
Minimum sizes
Incorrect logo usage
Brand Colors
Our neutral palette is supported by an accent color, Warm Red, that brings attention and energy to our brand.
Inter Light is the primary weight and should be used in most instances, like headlines and body copy, across both digital and print applications.
Medium should only be used to help information hierarchy and small digital typography moments like a button. Regular should only be used for very small copy moments to help legibility.
